Throughout November, a team of volunteers, who come from a variety of roles at Google, delivered workshops and provided one-on-one advice to the entrepreneurs on how to promote their business both online and offline, communication skills, and building partnerships.
“The sessions delivered by the Google volunteers were immensely valuable for these young people,” said Jodie Hastie, Raleigh International Project Manager. “They highlighted that entrepreneurs not only need a good product, but also that through effective marketing and storytelling, they can make their businesses a success. Entrepreneurs now have a good understanding how to present their products, and have been inspired to turn their business dreams into reality.”
Walter Carazo Herrera lives in the rural community of Aguas Calientes near Somoto. As a result of the training with the volunteers, he is now working with fellow community members to establish a garden centre.
“My business offers decorative plants and hand crafts carved in stone, which was able to happen thanks to the help of Google and Raleigh volunteers,” says Walter. “The biggest problem that I have seen in my community is that young people do not seek out opportunities. Often they do not know how to take advantage of them, and they lack motivation.”
“The Google staff have taught me how to set up an e-mail address for my business, how to better use Facebook and the importance of marketing for a business. The best thing I have learnt from this project is learning how to download apps on my phone to reach customers from this country and others through social media.”
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