PROVE YOURSELF: A NEW BRAND FOR A RENEWED RALEIGH
9TH OCTOBER 2026 · JAMIE BAIRD · 9 MIN READ
TODAY, RALEIGH LAUNCHES IT’S NEW BRAND
A new look. A new focus. A refined Expedition, designed to maximise challenge, adventure and transformation.
Centred around creating challenge experiences for young people, our new brand is defined by our new strapline: Prove Yourself. It’s more than a slogan; it’s a call to action to young people to rise to the challenge to prove what they are capable of.
Since its founding as Operation Raleigh in 1984, Raleigh has been built on the conviction that young people are capable of far more than they know. Through Expeditions that challenge young people to achieve more, thousands have returned from Raleigh feeling stronger, more confident and self-assured, all because they proved to themselves they can. Our new brand brings this to the centre for a new generation.
A NEW LOOK
With our new brand comes a new logo. Designed to celebrate years of heritage, our logo draws on Raleigh’s earliest eras and bridges them with the iconic shades of green that have defined Raleigh in recent years.
With this new logo, we’ll be known primarily as Raleigh, a name which is recognised around the world and carries a proud legacy of transformation for thousands of young people and communities.
Beyond our logo, our new visual brand, representing a bold new direction for Raleigh. With a vibrant and diverse new colour palette, Raleigh’s visual brand draws on discovery, as well as the authenticity and ruggedness found on our Expeditions.
RALEIGH EXPEDITIONS REFINED
With our new brand we’re launching a refined Expedition. From June 2027, Raleigh will offer two Expedition lengths: An 8-week Full Expedition and a 4-week Rapid Adventure. Both provide challenge, both guarantee a transformative experience.
Our Expeditions will continue to be structured around our iconic and distinct Challenge Phases, built from our belief that growth happens at the intersection of People, Nature and Self:
- Environmental Protection: Plunge into the heart of nature and discover life in the wild while working on initiatives for biodiversity conservation.
- Community Action: Immerse in a new culture and broaden your global perspective while supporting solutions to genuine development challenges.
- Endurance Trek: Push physical and mental limits on a team adventure, navigating and trekking through wild, untamed landscapes.
Then something new – an added phase to bring it all together: The Final Challenge is a new 4-day phase only as part of our 8-Week Full Expedition. The culmination of our Challenge Phases, the Final Challenge tests everything learnt so far. Designed specifically for the team at hand, it could be project or endurance based. But either way, it’ll be a test to prove real leadership on the ultimate experience to earn your Raleigh stripes.
Our Expeditions will continue to run in our established and esteemed destinations: Costa Rica, Malaysian Borneo and South Africa.
BUILT FOR YOUNG PEOPLE TODAY
Young people today face very real challenges: With growing impacts of technology that disconnects them from the real world, uncertainty over which skills will count, and an unpredictable future, the appetite for real-world adventures and growth has never been greater.
Raleigh is here as the answer. Raleigh is the ultimate opportunity for young people to get back into the real world, to dig deep for something bigger and to prove that every challenge can be overcome.
For young people, this is the experience to transform not only how you see the world, but how you see yourself, and to earn the skills which sets you up for every future step.
Raleigh is where you find out what you’re made of.
IMPACT STAYS FUNDAMENTAL
Since 2022, Raleigh has been part of Impact Travel Group (ITG), a collective of travel brands that set the impact standard. With ITG, our operations continue to be delivered side-by-side communities and local partners on long-term projects that last well beyond each Expedition.
A WORD FROM OUR MANAGING DIRECTOR
“Raleigh has always been about challenge and transformation. For more than 40 years, young people have come home from Expedition knowing what they’re truly capable of. Our new brand direction celebrates that heritage and speaks to what young people are looking for today: something that pushes them, something real, and something they’ll be proud of for the rest of their lives.”
Lucy Brophy Fernandez, Managing Director, Raleigh
ARE YOU READY TO PROVE IT?
Raleigh Expeditions test everything you thought you knew about yourself. Expeditions for 2027 are open now.
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