Discover how the Action Not Excuses ‘KeshoTutachelewa’ campaign helped plant 30,000 trees monthly in Dodoma, Tanzania!
KeshoTutachelewaworks alongside different organizations to ensure the planted trees are well-preserved and protected.
Edwin Mwombeki, one of KeshoTutachelewa’s youth campaigners, spoke about organising tree planting events and how they are helping with tree aftercare.
Despite difficulties in caring for and maintaining the trees, the campaign has come up with creative solutions, such as setting up neighbourhood drip irrigation systems. These systems help keep the trees hydrated while school students at the planting sites ensure their growth and development.
The KeshoTutachelewa campaign received praise from a district environmental officer from Dodoma City Council, Mr Joel, who has since insisted that the movement continues to collaborate with the government for future tree planting programmes in Dodoma.
Tanzania’s adoption to clean energy
In addition to planting trees, KeshoTutachelewa promotes the adoption of clean energy among Tanzania’s youth through social media campaigns. Clean energy is an innovative solution to reduce deforestation. KeshoTutachelewa’s research revealed that gas is the most convenient clean energy for urban areas, while briquettes are best for rural areas. As a result, KeshoTutachelewa is promoting these two clean energy sources for both rural and urban areas.
To promote the use of clean energy methods, Raleigh Tanzania Society has published content on its social media channels as well as on the profiles of individual participants. Campaign participants designed a radio talk show to be shared on social media which highlighted where people could get clean energy sources. The radio talk show explained how easily people can access these clean energy sources and how to tackle common misconceptions about the high cost of clean energy.
Social media initiatives advance knowledge about clean energy
The awareness campaign via the Raleigh Tanzania Society social media has reached thousands of Tanzanian youth following these pages. Check out our Instagram which has more than 2,000 followers. Through the campaign budget, these contents will also be sponsored to more young people with a specific audience targeting between 11,000 – 28,000 youths in Tanzania on Instagram and Facebook.